Course schedule | PRS360 home page
KEY DATES:
Tuesday, Oct. 8 NO CLASS
Tuesday, Nov. 5 ELECTION DAY, NO CLASS. VOTE!
Tuesday, Nov. 26 & 28 THANKSGIVING, NO CLASS
DUE DATES/EXAM (all on Brightspace)
No later than 11:59 p.m., Wednesday, Oct. 23 Case Study #1
No later than 11:59 p.m., Wednesday, Oct. 30 Case Study #2
In class, Thursday, Nov. 7 MIDTERM EXAM
No later than 11:59 p.m., Wednesday, Nov. 27 Case Study #3
Thursday, Dec. 19, Section 0002: 6:30-8 p.m. Case Study #4
WEEK 1. INTRODUCTIONS & WHAT WILL SPORT LOOK LIKE IN FIVE YEARS
Thursday, Sept. 5
What we will do in class: Introduction to course and each other
WEEK 2. WHAT IS SPORT COMMUNICATION & HOW IS IT 'STRATEGIC?'
Tuesday, Sept. 10
What we will do in class: Go over syllabus. Watch Dr. Andy Billings' TEDxBirmingham talk. In-class discussion.
What is due next session: Read Deloitte's 2024 Sport industry outlook scouting report (pp. 1-16). Answer questions posed in class.
Thursday, Sept. 12
What we will do in class: Discussion on Deloitte outlook.
What is due next session: Read Pedersen et. al, Chap. 1 (linked)
WEEK. 3 THE SPORT INDUSTRY & CAREERS IN COMM
Tuesday, Sept. 17
What we will do in class: Lecture and class discussion on the elements and theories of Sports Communication; What's up in sports comm today?
What is due next session: Read Petersen et. al, Chap 2 (linked) & find job ads (where to look?)
Thursday, Sept. 19
What we will do in class: Lecture and class discussion on job ads
What is due next session: Read Pedersen et al, Chap 3 and "You'll Miss Sports Journalism When It's Gone" by Keith O'Brien, The Atlantic (2024)
WEEK 4. HISTORY, GROWTH & THE FUTURE OF SPORTS COMM
Tuesday, Sept. 24
What we will do in class: Lecture and group timeline project (Media: print, radio/TV, digital, social)
What is due next session: Timeline project is due no later than 11:59 p.m. Sunday on Brightspace
Thursday, Sept. 26
What we will do in class: Guest speaker Tanner Kern, content creator, DraftKings.
What is due next session: Read Pedersen et. al, intro to Part II & Chap. 5. Timeline project is due no later than 11:59 p.m. Sunday on Brightspace
WEEK 5. THE STRATEGIC SPORT COMMUNICATION MODEL
Tuesday, Oct. 1
What we will do in class: Discuss theoretical frameworks of Sports Comm & what is the SSCM?
What is due next session: Read "The best women's basketball Twitter account you're not following" by D'Arcy Maine, ESPN.com (2019)
Thursday, Oct. 3
What we will do in class: Guest speaker Tyler Brosious, director of social and new media, New York Islanders.
What is due next session: You have three chapters over the next week and a half to read. Get a jump on it and take great notes.
WEEK 6. PERSONAL SPORT COMM & ORGANIZATIONAL/LEADERSHIP COMMUNICATION
Tuesday, Oct. 8
NO CLASS
What is due next session: Read Pedersen et. al, Chaps 6 & 7.
Thursday, Oct. 10
What we will do in class: Lecture & class discussion on types of communication (Chap. 6 | Chap. 7); introduce the first case study.
What is due next session: Short assignment due Tuesday. Read Pedersen et. al, Chap. 8.
WEEK 7. CONVERGENCE & TECHNOLOGY
Tuesday, Oct. 15
What we will do in class: NO CLASS; makeup day for Monday's classes.
Thursday, Oct. 17
What we will do in class: Discuss convergence and go over the case study.
What is due next session: Read Pedersen et. al, Chap. 9.
DUE DATE: CASE STUDY #1 MUST BE TURNED IN NO LATER THAN 11:59 p.m., WEDNESDAY, OCT. 23
WEEK 8. DIGITAL, MOBILE & SOCIAL MEDIA IN SPORT
Tuesday, Oct. 22
What we will do in class: Go over case studies; Begin lecture & class discussion on digital sport media channels and the model for online sports comm. (Chap. 8 ppt)
What is due next session: Reread Chap. 9 if needed, Listen to the BOS*Nation part of this podcast.
Thursday, Oct. 24
What we will do in class: Discuss podcasts and begin to discuss Case Study #2. (Chap. 9)
What is due next session: Read Petersen et. al, Chap. 10
DUE DATE: CASE STUDY #2 MUST BE TURNED IN NO LATER THAN 11;59 p.m., WEDNESDAY, OCT. 30
WEEK 9. INTEGRATED MARKETING IN SPORT
Tuesday, Oct. 29
What we will do in class: Lecture & class discussion on IMC. (Chap. 10)
What is due next session: Continue the project,
Thursday, Oct. 31
What we will do in class: Present group projects & review for midterm.
What is due next session: STUDY FOR MIDTERM.
WEEK 10. MIDTERM
Tuesday, Nov. 5
NO CLASS - ELECTION DAY (Vote!)
What is due next session: STUDY FOR MIDTERM
Thursday, Nov. 7
What we will do in class: MIDTERM
What is due next session: Read Pedersen et. al, Chap. 11 (pp. 305-328)
WEEK 11. PUBLIC RELATIONS
Tuesday, Nov. 12
What we will do in class: Lecture & class discussion on Public Relations & Community Relations (Slides 1-22).
What is due next session: Read the how to write a press release & see example.
Thursday, Nov. 14
What we will do in class: Out-of-Class assignment worth up to 20 points toward your grade
What is due next session: Read Pedersen et. al, Chap. 11 (pp. 328-334) & linked reading to be posted
WEEK 12: CRISIS COMMUNICATION
Tuesday, Nov. 19
What we will do in class: Lecture & class discussion on crisis communication (Slides 23-30).
What is due next session: DISCUSS AND WORK SHOP CASE STUDY #3
Thursday, Nov. 21
No class.
DUE DATE: CASE STUDY #3 MUST BE TURNED IN NO LATER THAN 11;59 p.m., WEDNESDAY, NOV. 27.
WEEK 13: NO CLASS; THANKSGIVING
WEEK 14: THE SPORTS MEDIA CAMPAIGN
Tuesday, Dec. 3
What we will do in class: Robyn Brown, Phoenix Mercury. Guest speaker.
What is due next session:
Thursday, Nov. 5
What we will do in class:
What is due next session:
WEEK 15: FINAL CASE STUDY WORK & PRESENTATIONS
Tuesday, Dec. 10
What we will do in class: Workshop final campaigns in class.
What is due next session: Outline of deliverables for the first campaign to be presented in class.
Thursday, Nov. Dec. 13
What we will do in class: Present outlines.
case_study_4.pdfWhat is due next session: FINAL CASE STUDY ON SET FINALS DATES BELOW.
FINALS DATES
Section 0001: 3-5 p.m., Tuesday, Dec. 17
Section 0002: 6:30-8 p.m., Thursday, Dec. 19
Tuesday, Oct. 8 NO CLASS
Tuesday, Nov. 5 ELECTION DAY, NO CLASS. VOTE!
Tuesday, Nov. 26 & 28 THANKSGIVING, NO CLASS
DUE DATES/EXAM (all on Brightspace)
No later than 11:59 p.m., Wednesday, Oct. 23 Case Study #1
No later than 11:59 p.m., Wednesday, Oct. 30 Case Study #2
In class, Thursday, Nov. 7 MIDTERM EXAM
No later than 11:59 p.m., Wednesday, Nov. 27 Case Study #3
Thursday, Dec. 19, Section 0002: 6:30-8 p.m. Case Study #4
WEEK 1. INTRODUCTIONS & WHAT WILL SPORT LOOK LIKE IN FIVE YEARS
Thursday, Sept. 5
What we will do in class: Introduction to course and each other
WEEK 2. WHAT IS SPORT COMMUNICATION & HOW IS IT 'STRATEGIC?'
Tuesday, Sept. 10
What we will do in class: Go over syllabus. Watch Dr. Andy Billings' TEDxBirmingham talk. In-class discussion.
What is due next session: Read Deloitte's 2024 Sport industry outlook scouting report (pp. 1-16). Answer questions posed in class.
Thursday, Sept. 12
What we will do in class: Discussion on Deloitte outlook.
What is due next session: Read Pedersen et. al, Chap. 1 (linked)
WEEK. 3 THE SPORT INDUSTRY & CAREERS IN COMM
Tuesday, Sept. 17
What we will do in class: Lecture and class discussion on the elements and theories of Sports Communication; What's up in sports comm today?
What is due next session: Read Petersen et. al, Chap 2 (linked) & find job ads (where to look?)
Thursday, Sept. 19
What we will do in class: Lecture and class discussion on job ads
What is due next session: Read Pedersen et al, Chap 3 and "You'll Miss Sports Journalism When It's Gone" by Keith O'Brien, The Atlantic (2024)
WEEK 4. HISTORY, GROWTH & THE FUTURE OF SPORTS COMM
Tuesday, Sept. 24
What we will do in class: Lecture and group timeline project (Media: print, radio/TV, digital, social)
What is due next session: Timeline project is due no later than 11:59 p.m. Sunday on Brightspace
Thursday, Sept. 26
What we will do in class: Guest speaker Tanner Kern, content creator, DraftKings.
What is due next session: Read Pedersen et. al, intro to Part II & Chap. 5. Timeline project is due no later than 11:59 p.m. Sunday on Brightspace
WEEK 5. THE STRATEGIC SPORT COMMUNICATION MODEL
Tuesday, Oct. 1
What we will do in class: Discuss theoretical frameworks of Sports Comm & what is the SSCM?
What is due next session: Read "The best women's basketball Twitter account you're not following" by D'Arcy Maine, ESPN.com (2019)
Thursday, Oct. 3
What we will do in class: Guest speaker Tyler Brosious, director of social and new media, New York Islanders.
What is due next session: You have three chapters over the next week and a half to read. Get a jump on it and take great notes.
WEEK 6. PERSONAL SPORT COMM & ORGANIZATIONAL/LEADERSHIP COMMUNICATION
Tuesday, Oct. 8
NO CLASS
What is due next session: Read Pedersen et. al, Chaps 6 & 7.
Thursday, Oct. 10
What we will do in class: Lecture & class discussion on types of communication (Chap. 6 | Chap. 7); introduce the first case study.
What is due next session: Short assignment due Tuesday. Read Pedersen et. al, Chap. 8.
WEEK 7. CONVERGENCE & TECHNOLOGY
Tuesday, Oct. 15
What we will do in class: NO CLASS; makeup day for Monday's classes.
Thursday, Oct. 17
What we will do in class: Discuss convergence and go over the case study.
What is due next session: Read Pedersen et. al, Chap. 9.
DUE DATE: CASE STUDY #1 MUST BE TURNED IN NO LATER THAN 11:59 p.m., WEDNESDAY, OCT. 23
WEEK 8. DIGITAL, MOBILE & SOCIAL MEDIA IN SPORT
Tuesday, Oct. 22
What we will do in class: Go over case studies; Begin lecture & class discussion on digital sport media channels and the model for online sports comm. (Chap. 8 ppt)
What is due next session: Reread Chap. 9 if needed, Listen to the BOS*Nation part of this podcast.
Thursday, Oct. 24
What we will do in class: Discuss podcasts and begin to discuss Case Study #2. (Chap. 9)
What is due next session: Read Petersen et. al, Chap. 10
DUE DATE: CASE STUDY #2 MUST BE TURNED IN NO LATER THAN 11;59 p.m., WEDNESDAY, OCT. 30
WEEK 9. INTEGRATED MARKETING IN SPORT
Tuesday, Oct. 29
What we will do in class: Lecture & class discussion on IMC. (Chap. 10)
What is due next session: Continue the project,
Thursday, Oct. 31
What we will do in class: Present group projects & review for midterm.
What is due next session: STUDY FOR MIDTERM.
WEEK 10. MIDTERM
Tuesday, Nov. 5
NO CLASS - ELECTION DAY (Vote!)
What is due next session: STUDY FOR MIDTERM
Thursday, Nov. 7
What we will do in class: MIDTERM
What is due next session: Read Pedersen et. al, Chap. 11 (pp. 305-328)
WEEK 11. PUBLIC RELATIONS
Tuesday, Nov. 12
What we will do in class: Lecture & class discussion on Public Relations & Community Relations (Slides 1-22).
What is due next session: Read the how to write a press release & see example.
Thursday, Nov. 14
What we will do in class: Out-of-Class assignment worth up to 20 points toward your grade
What is due next session: Read Pedersen et. al, Chap. 11 (pp. 328-334) & linked reading to be posted
WEEK 12: CRISIS COMMUNICATION
Tuesday, Nov. 19
What we will do in class: Lecture & class discussion on crisis communication (Slides 23-30).
What is due next session: DISCUSS AND WORK SHOP CASE STUDY #3
Thursday, Nov. 21
No class.
DUE DATE: CASE STUDY #3 MUST BE TURNED IN NO LATER THAN 11;59 p.m., WEDNESDAY, NOV. 27.
WEEK 13: NO CLASS; THANKSGIVING
WEEK 14: THE SPORTS MEDIA CAMPAIGN
Tuesday, Dec. 3
What we will do in class: Robyn Brown, Phoenix Mercury. Guest speaker.
What is due next session:
Thursday, Nov. 5
What we will do in class:
What is due next session:
WEEK 15: FINAL CASE STUDY WORK & PRESENTATIONS
Tuesday, Dec. 10
What we will do in class: Workshop final campaigns in class.
What is due next session: Outline of deliverables for the first campaign to be presented in class.
Thursday, Nov. Dec. 13
What we will do in class: Present outlines.
case_study_4.pdfWhat is due next session: FINAL CASE STUDY ON SET FINALS DATES BELOW.
FINALS DATES
Section 0001: 3-5 p.m., Tuesday, Dec. 17
Section 0002: 6:30-8 p.m., Thursday, Dec. 19