PRS360*01: Strategic Sport Communication
DUE DATES
Wednesday, Dec. 4 Case Study #3: Strategy sheet and creative brief (to Brightspace, no later than 11:59 p.m.)
Tuesday, Dec. 17 Final presentation (3-5 p.m.) and written final assessment (to to Brightspace, no later than 11:59 p.m.)
WEEK 9. INTEGRATED MARKETING IN SPORT
Tuesday, Oct. 29
What we will do in class: Lecture & class discussion on IMC. (Chap. 10)
What is due next session: Continue the project,
Thursday, Oct. 31
What we will do in class: Present group projects & discuss schedule moving forward
What is due next session: Explore history, mission and digital presentation of ITHF
WEEK 10. MEET MEGAN ERBES
Tuesday, Nov. 5
NO CLASS - ELECTION DAY (Vote!)
What is due next session: ITHF assignment
Thursday, Nov. 7
What we will do in class: Guest speaker, Megan Erbes, director of communications, ITHF
What is due next session: Read Pedersen et. al, Chap. 11 (pp. 305-328)
WEEK 11. PUBLIC RELATIONS
Tuesday, Nov. 12
What we will do in class: Lecture & class discussion on Public Relations.
What is due next session: Begin to formulate the strategy sheet for the ITHF.
Thursday, Nov. 14
What we will do in class: Possible site visit
What is due next session: Read Marsh, Guth & Short (pp. 54-57; Note the sample feature news release on p. 55) and MGS (pp. 65-69; Sample feature pitch.
WEEK 12: PRESS RELEASES, FEATURE PITCHES & FEATURE RELEASES
Tuesday, Nov. 19
What we will do in class: Lecture and discussion of news and feature releases, as well as pitches.
What is due next session: Introduce yourself to the creative brief.
Thursday, Nov. 21
What we will do in class: NO CLASS.
What is due next session: Read about the sports media campaign and here. Read/watch: "Best sports media campaigns of 2024"
WEEK 13: NO CLASS; THANKSGIVING
WEEK 14: THE SPORTS MEDIA CAMPAIGN
Tuesday, Dec. 3
What we will do in class: Talk with Robyn Brown, head of brand & content strategy, Phoenix Mercury
What is due next session: Read short article on advertising copy; CASE STUDY #3 MUST BE TURNED IN NO LATER THAN 11:59 p.m., WEDNESDAY, Dec. 4.
Thursday, Dec. 5
What we will do in class: Workshop final campaigns in class.
What is due next session: Outline of deliverables and mock presentations
WEEK 15: FINAL CASE STUDY WORK & PRESENTATIONS
Tuesday, Dec. 10
What we will do in class: Work on final presentations.
FINALS DATES
Section 0001: 3-5 p.m., Tuesday, Dec. 17 -- Present final presentations in-person; Written part to Brightspace, no later than 11:59 p.m.
Wednesday, Dec. 4 Case Study #3: Strategy sheet and creative brief (to Brightspace, no later than 11:59 p.m.)
Tuesday, Dec. 17 Final presentation (3-5 p.m.) and written final assessment (to to Brightspace, no later than 11:59 p.m.)
WEEK 9. INTEGRATED MARKETING IN SPORT
Tuesday, Oct. 29
What we will do in class: Lecture & class discussion on IMC. (Chap. 10)
What is due next session: Continue the project,
Thursday, Oct. 31
What we will do in class: Present group projects & discuss schedule moving forward
What is due next session: Explore history, mission and digital presentation of ITHF
WEEK 10. MEET MEGAN ERBES
Tuesday, Nov. 5
NO CLASS - ELECTION DAY (Vote!)
What is due next session: ITHF assignment
Thursday, Nov. 7
What we will do in class: Guest speaker, Megan Erbes, director of communications, ITHF
What is due next session: Read Pedersen et. al, Chap. 11 (pp. 305-328)
WEEK 11. PUBLIC RELATIONS
Tuesday, Nov. 12
What we will do in class: Lecture & class discussion on Public Relations.
What is due next session: Begin to formulate the strategy sheet for the ITHF.
Thursday, Nov. 14
What we will do in class: Possible site visit
What is due next session: Read Marsh, Guth & Short (pp. 54-57; Note the sample feature news release on p. 55) and MGS (pp. 65-69; Sample feature pitch.
WEEK 12: PRESS RELEASES, FEATURE PITCHES & FEATURE RELEASES
Tuesday, Nov. 19
What we will do in class: Lecture and discussion of news and feature releases, as well as pitches.
What is due next session: Introduce yourself to the creative brief.
Thursday, Nov. 21
What we will do in class: NO CLASS.
What is due next session: Read about the sports media campaign and here. Read/watch: "Best sports media campaigns of 2024"
WEEK 13: NO CLASS; THANKSGIVING
WEEK 14: THE SPORTS MEDIA CAMPAIGN
Tuesday, Dec. 3
What we will do in class: Talk with Robyn Brown, head of brand & content strategy, Phoenix Mercury
What is due next session: Read short article on advertising copy; CASE STUDY #3 MUST BE TURNED IN NO LATER THAN 11:59 p.m., WEDNESDAY, Dec. 4.
Thursday, Dec. 5
What we will do in class: Workshop final campaigns in class.
What is due next session: Outline of deliverables and mock presentations
WEEK 15: FINAL CASE STUDY WORK & PRESENTATIONS
Tuesday, Dec. 10
What we will do in class: Work on final presentations.
FINALS DATES
Section 0001: 3-5 p.m., Tuesday, Dec. 17 -- Present final presentations in-person; Written part to Brightspace, no later than 11:59 p.m.